11ten Group is an international student recruitment marketing agency.
A new suite of marketing materials to support their attendance to NAFSA - the world's largest student recruitment conference.
11ten wanted a different way to convey their USP's. It had to be clear and stand out from the crowd.
What has Spinal Tap got to do with education? Nothing. In an exhibition hall full of bland education themed recruiters - they stood out.
It also served another purpose. It would help their strap line "We go to 11" stick in the minds of delegates and created an initial talking point for the sales team.
Leaflet
USB drive
Exhibition stands
Website
